THE SOUND OF DEER & BEER | CLIENT: JÄGERMEISTER | AGENCY: THE JUJU | THE SOUND OF DEER & BEER | CLIENT: JÄGERMEISTER | AGENCY: THE JUJU | THE SOUND OF DEER & BEER | CLIENT: JÄGERMEISTER | AGENCY: THE JUJU | THE SOUND OF DEER & BEER | CLIENT: JÄGERMEISTER | AGENCY: THE JUJU |
THE SOUND OF DEER & BEER | CLIENT: JÄGERMEISTER | AGENCY: THE JUJU | THE SOUND OF DEER & BEER | CLIENT: JÄGERMEISTER | AGENCY: THE JUJU | THE SOUND OF DEER & BEER | CLIENT: JÄGERMEISTER | AGENCY: THE JUJU | THE SOUND OF DEER & BEER | CLIENT: JÄGERMEISTER | AGENCY: THE JUJU |
| BACKGROUND ABInBev, the largest brewery in the world, is evolving to become an innovative company. But such a major transformation within a giant corporation involves disruption and requires the strongest relationships and connections. So, to achieve this huge transformation on a global scale, the commitment and passion of ABInBev's top management, the internal partners, are crucial.
| IDEA To acknowledge the importance of each of its 252 Middle America Zone leaders, we made a collection of NFTs inspired by the fingerprint data and personality traits of each of them. These unique artworks become digital IDs that work as keys to platforms, and events, and acquire exclusive partner benefits.
| EXECUTION The Rainger FX Minibar is a guitar pedal unique in its class: it can analyze liquids to transform and create sounds depending on what you put on it. Within weeks of composing and using this pedal, we created a song that reflected the spirit of Jägermeister and beer. This song is now being distributed in all Latin America through brand content.
| CREDITS Creative Agency: The Juju México | CCO: Humberto Polar | Creative Director: Arah Kim | Head of Art:Giovanni Rozo | Account Director: Rodrigo Morales | Account Executive: Maribel Rodríguez | Art Director: Xareli Hernández | Copywriter: José Miguel García | CIO: Federico Kina | Planning: Hugo Solando, Aurora Montoya | Producer: Liliana Moreno | Production Company: Mango Films | Client: Manuel de la Portilla, Rodrigo Hidalgo