| CONTEXT On October 13, 1927, EL UNIVERSAL, one of Mexico’s most important newspapers, published the controversial article Skirts or Pants? This text quoted real statements from people who invalidated the use of pants among women. Almost a century later, fashion has changed. But prejudices have not.
| IDEA Baron®, the first brand of men's skirts in Mexico, rewrote this same article, in the same newspaper, but exchanged the 1927 quotes for social media comments regarding our brand in 2022, which expressed hatred and disapproval towards men who wear skirts.