GLOBAL YOUNG LIONS DESIGN | CLIENT: CARAVAN OF JOY | 2018 |
GLOBAL YOUNG LIONS DESIGN | CLIENT: CARAVAN OF JOY | 2018 |
This identity proposal was the Young Lions Design Gold Winner at Cannes Lions in 2018.
The project was inspired by the children's game in which they created animals using their hands. We used this idea to design a different symbol for each program, using adaptable graphics and coherent communication which all tie back to the primary project logo.
