| TADA DELIVERY | ABINBEV'S FIRST DTC PLATFORM | AGENCY: THE JUJU, 2022

| TADA DELIVERY | ABINBEV'S FIRST DTC PLATFORM | AGENCY: THE JUJU, 2022

TADA

Hungry? With a few clicks, a hot pizza can be at your door in minutes. Now, TaDa Delivery offers consumers across Latin America and South Africa the same ease and convenience for people looking to enjoy a cold beer. 

TaDa Delivery is AB InBev’s first global, direct-to-consumer (DTC) digital platform. The delivery service offers cold beer, at competitive prices, in 30 minutes or less, ready to enjoy at home. We created the whole visual ecosystem for its implementation which has been implemented in 12 markets so far.

It is AB InBev’s third DTC digital platform, in addition to Brazil’s Zé Delivery, which launched in 2016, and our home bar experience, PerfectDraft. Our DTC offerings are reaching consumers in 17 markets worldwide. Last year our DTC business fulfilled 69 million orders and generated more than $1.5 billion in revenue. 

  • “After just one year, TaDa Delivery is helping us put consumers at the heart of everything we do, through the platform we’re connecting with people one-on-one, gaining insights into their preferences and creating more personalized home-based experiences."

    Lucas Herscovici
    Global Chief Direct-to-Consumer Officer
    AB InBev

  • "For AB InBev, TaDa is a new is a platform that connects directly with our consumers, delivering to them convenience, and allows our brands to enhance moments of enjoyment."

    Clarissa Pantoja
    Head of Direct To Consumer
    AB InBev

TADA
Previous

CORONA COASTGUARDS
Next

CARAVAN OF JOY